DKBinnovative participated in the 2019 Shine a Light on Slavery Day on February 7. The annual event was sponsored by the END IT movement, a coalition of organizations dedicated to ending modern-day slavery. This is the seventh year for the nation-wide event.
Born out of the belief that “even one person trapped in slavery is too many,” each of END IT’s 16 coalition partners are working daily to bring awareness prevention, rescue, and restoration to those currently victimized by slavery. Joined by students, Senators, and celebrities as well as non-profits and Fortune 500 companies, END IT is urging people to take a stand until the number of men, women, and children suffering in slavery decreases from an estimated 40 million people to zero.
“It’s hard to believe that in 2019 we’re still trying to find a way to end slavery and that it’s as prevalent today as it ever has been in world history,” said Keith Barthold, president and CEO of DKB. “I’ve been supporting the efforts of END IT for several years now, going to conferences, and making people aware of this issue. I’m glad the awareness and numbers of those involved to make a difference are growing to the numbers they’re at today.”
National Shine a Light on Slavery Day organizers encouraged supporters to draw a red X on their hand, take a selfie, and post it online using #ENDITMOVEMENT. The visible X shows solidarity for the movement and is aimed at prompting conversations on the issue at the work place and around neighborhoods.
On February 7, DKB employees donned red X’s on their hands and worked with END IT partners to launch a social media campaign to educate people on the facts about modern-day slavery and how they can get involved in ending this tragedy.
“It was great to see so many people in the office wearing their red X’s and showing support for such an inspiring cause,” said Javier Cuevas, DKB vCTO “Such simple gestures may not seem like a big deal, but they raise awareness and start people talking and thinking of ways they can participate. With issues like these, you can turn away in despair or you can do something about them.”
END IT’s roots come from the 2012 Freedom Summit in Atlanta, a meeting that brought together leaders from world organizations that fight for freedom on a daily basis. Among its 16 coalition sponsors include A21, As Our Own, Bombay Teen Challenge, ECPAT, The Exodus Road, Free the Slaves, Hagar, Hope for Justice, International Justice Mission, Love146, Made in a Free World, Not for Sale, Polaris, The Salvation Army, World Relief, and World Vision.
The END IT movement has attracted attention from many celebrities in the entertainment and sports communities like Ashton Kutcher, Nick Cannon, Kristen Bell, Carrie Underwood, Sophia Bush, Anna Sophia Robb, LL Cool J, Kyle Korver, Tony Hawk, Peyton Manning, and Russell Wilson.